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I was raised in NH by parents who owned several small businesses. (Their ski shop was my favorite; it was their greatest accomplishment, running it for over 20 years. Sidenote: the winter coat displays were the perfect hiding spot for my sister and I and our fierce hide-and-seek games.) Growing up in small-town New England in the 70's and 80's there were no big box stores; neighbors and friends ran businesses. I truly only knew small business as a way of life.
My first studio, Pottery Works, opened in Jacksonville, Florida in 1997, after a honeymoon in Canada and the discovery of a small, slope-side studio. I sold Pottery Works five years later when a move with my Navy husband took us around the US for a bit. I was painting custom handprint pieces and started consulting with new studios (my first was a great shop in Ocean Springs, MS). We eventually landed in Charlotte, NC where I opened my second studio, Art Space Studio. I sold Art Space Studio late 2019, after running it for over twelve years.
The Creative Retailer represents
1 - Over 20 years in the PYOP industry as a business owner, teacher, speaker and leader
2 - Love of graphic design, creativity, innovation and learning
3 - Passion for small business - because literally, that's been my life
These three, as represented by TCR's logo, create the Sweet Spot that is The Creative Retailer.
PS: I like to share reading recommendations, as books can truly be transformational. Find all of my latest reads here
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hi!
I'm Valerie Robertson
Favorite colors: green and pink
Favorite food: bowls: Mediterranean bowls, burrito bowls, smoothie bowls...you name it!
Favorite outdoor activity: long walks—especially if they’re on the beach!
Hi there! I’m Valerie—though most people just call me Val—and I’m so excited to be joining Hillary’s team as your Marketing Assistant! 🎨✨ My love for this creative industry started at Picasso's Palette in Ocala, FL—my very first job at 14. 🖌️ It’s a PYOP studio that’s super close to my heart and where I realized just how much I enjoy helping small businesses like yours grow through thoughtful marketing and community connections. 💡🤝
I have so much admiration for the creativity and hard work Hillary puts into TCR, and I’m seriously impressed by all the effort each of you pour into making your studios so special. 🌟 It’s inspiring to see the heart and hustle behind your work, and I’m so excited to be part of it all.
Right now, I’m based in Tallahassee, FL, finishing up my degree in Information, Communication, and Technology at FSU. 🎓📍 I’ve picked up experience in project management, social media, and creative design, and I can’t wait to put that to work for you!
When I’m not working, I love yoga 🧘♀️, getting artsy 🎨, and taking long walks with my girlfriends—bonus points if there’s a matcha involved! 🍵💛 I’m really looking forward to helping you bring your studio’s vision to life and being part of all the amazing things ahead! 🚀
Feel free to reach out to me anytime, info@thecreativeretailer.com. 💌 I’m always happy to help and assist with anything you need!