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Hillary Mathewson
Aug 30, 2022
Part Two: Answers To The Original Three Marketing Questions
I skipped giving you those answers in the last post and went right to what you should be asking me about: delegating. Your staff has the...
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Hillary Mathewson
Jul 29, 2022
Part One: Three Marketing Questions I'm Asked Most Often
And the one most important question I'm rarely asked, but really, really should be. My conversations with creative business owners often...
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Hillary Mathewson
May 9, 2022
The Business of Creating: Making it Awesome
Discussions with my membership, manufacturers and retailers have been circling around the same topic: the challenges of running a...
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Hillary Mathewson
Apr 8, 2022
Book Recommendation: Purple Cow, by Seth Godin
Purple Cow, Transform Your Business By Being Remarkable, by Seth Godin Truth be told: all Seth Godin books fall under my Top Shelf...
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Hillary Mathewson
Mar 17, 2022
Get Summer Customers Back In The Fall ... With A Penny
Are you ready to be ahead of the game? (Pun intended!) By preparing for the dreaded Fall slowdown now, you will use your busy summer...
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